Features
Aqua Ad Server is a powerful hosted ad serving solution. It is based on the popular open source Revive Adserver software.
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Inventory
You will be able to set up your ad inventory by defining Advertisers, Campaigns, Banners, Websites and Zones.
Statistics
Once you start serving ads, the ad server will collect all the statistics you need: Ad Requests, Ad Impressions, Clicks, and Conversions. Statistics are updated automatically every hour.
Powerful features
Even though the system is easy to use, it has many powerful features, including: a range of pricing schemes, campaign scheduling by date and budget, targeting and frequency capping, serving HTML5 ads, pre-roll video ads.
Available Inventory Elements in the Aqua Ad Server
Advertisers
You can have as many advertisers as you like, including ad networks and Google AdSense.
Campaigns
For each advertiser, enter the campaigns you run for them. Types are contract, remnant and override.
Banners
Every campaign consists of one or more banners, including images, HTML5, rich media and JavaScript.
Websites
Define as many websites as you like, both own and operated, and managed by third parties.
Zones
For each site, define the zones to represent the spots on the pages where the ads should appear.
Statistics Collected by the Aqua Ad Server
Requests
Every time a visitor opening a page encounters a zone, the ad server conunts a request. These requests are also the basis for the costs of using the ad server.
Impressions
For every request, the ad server selects and returns one banner. As soon as the banner is displayed, the ad server counts an impression.
Clicks
When a visitor of the page clicks a banner, the ad server counts a click. Immediately following that, it redirects the visitor to the landing page.
Conversions
If the visitor ends up buying an item, signing up for a mailing list or membership, or any other form of acquisition, the ad server counts a conversion.
Powerful Features of the Aqua Ad Server
Pricing models
Use one of the standard pricing models: CPM, CPC, CPA, or monthly tenancy, and define the available budget.
Schedule campaigns
Create a campaign that automatically starts at a future date, and ends after a preset duration, or after it runs out of budget.
Targeting and capping
Make sure the ads appear for the right visitor, on the right content, optionally capped for frequency and recency.
Upload HTML5
Create rich, engaging, interactive ads in the standard HTML5 format and upload them directly into the ad server.
Pre-roll & overlay
Create pre-roll video ads ("YouTube style"), combined with optional overlay ads and/or companion ads.
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